Influencer & Public Relations

Digital channels are creating new possibilities for brands and businesses to spread their message throughout the world. Digital networks like Snapchat, Instagram, and YouTube are producing their own influencers who are competing with the traditional leading outlets. However, the competition for attention has also grown. Topics of interest are changing more quickly than ever . In light of this, we keep an eye on the media agenda at all times, and on all channels. Every day, we discover new opportunities to position our clients’ messages high on the agenda. Our focus is on content that can achieve the greatest long-term effect.

COUP Mobility

COUP is an innovative e-scooter sharing service, which marks the first inroads of Robert Bosch GmbH into the consumer market. Through effective media work, RCKT launched the Berlin-based brand as a representation of independence and an urban lifestyle. We developed a targeted and credible brand position in national, as well as international, media. Based on the tagline “Join the COUP!”, we established the venture as a serious player in the competitive sharing market. With precise PR for lifestyle, tech and business media, we garnered a high level of worldwide attention for the venture. Our target media were the largest worldwide news agencies, as well as the German daily press, television and radio. Our strong network of journalists and influencers helped us to make COUP well-recognized as an innovative mobility platform and to establish the team behind the venture as experts in urban mobility.

SERVICE: Influencer & Public Relations