Digital Marketing

Our Digital Marketing team works across four disciplines: social media marketing, performance marketing, website design & UX, and content marketing. We create a diverse range of content to reach different target groups on social networks and digital platforms, and analyze performance in order to track and optimize investments in online marketing activities on a daily basis. User data analysis forms the most important foundation for the creation of strategic marketing concepts. It goes without saying that we see a user-friendly website and the implementation of a creative UX design as part and parcel of digital marketing.


In the USA, NYX Professional Makeup is the cult brand of the growing makeup generation, and was founded in Los Angeles by the makeup artist and young entrepreneur Toni Ko. Since 2015, we have guided NYX Cosmetics, the first in-house startup in the L’Oréal Group. With NYX, L’Oréal is exploring new avenues and stepping away from classical marketing channels and large budgets. In Europe we are building a strong and sustainable community for the NYX brand. The strategy relies on content marketing, influencer relations, and the development of NYX’s own digital platforms. L’Oréal is applying the lessons it has learned from its new in-house startup format to other brands throughout the group.

SERVICE: Digital Marketing

CLIENT: NYX Cosmetics