We are convinced that traditional marketing is no longer good enough in the digital age. Today, a brand can only be successful if it actively involves existing and new target groups. In the digital world, users are no longer just an audience, but rather active opinion formers and co-creators of the brand. In collaboration with our clients, we develop marketing strategies and creative concepts that are tailored to the needs of digital users.


In its over 350-year history, Merck has consistently moved agilely and innovatively. The Merck Innovation Centre was founded in 2015, in order to realize these values in the digital era.
RCKT supports Merck and the Innovation Centre in building and nurturing an innovative business culture. Alongside the internal and external positioning of the centre, continuous knowledge exchange between all stakeholders, including employees, startup founders, industry experts and politicians, is a part of this innovation culture. Regular event formats, such as the Innovators’ Club, bring the corporate and startup world to the same table, generating new impulses for all involved. The beating heart of this is the Merck Accelerator.
The accelerator combines core business, corporate culture and startups. We raised the awareness and appeal of the programme with targeted media and social media campaigns, as well as comprehensive online marketing. In 2016, Merck expanded its Accelerator internationally in order to drive global innovation forward. RCKT guided the internationalization and the establishment of the programme in Nairobi, Kenya.

SERVICE: Branding