VW

Shaping the future of mobility for a young and digital target group? That’s exactly what we plan on doing!

xStarters is a spin-off from the Volkswagen Group. As an online competition and interactive learning platform, it imparts digital skills and generates excitement about a digital future.

For us this means: an authentic brand that speaks the language of the target group and can be found exactly where the target group spends its time: on social networks and online on their smartphones. It is a kind of sub-brand that helps Volkswagen to reposition themselves and take on social responsibility for the upcoming generation. RCKT has guided the entire programme launch – from its strategy and positioning, to the execution of its content.

Stay tuned!

SERVICE:

CLIENT: VW

#INNOVATION #CULTURALCHANGE
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