Shaping the future of mobility for a young and digital target group? That’s exactly what we plan on doing!
xStarters is a spin-off from the Volkswagen Group. As an online competition and interactive learning platform, it imparts digital skills and generates excitement about a digital future.
For us this means: an authentic brand that speaks the language of the target group and can be found exactly where the target group spends its time: on social networks and online on their smartphones. It is a kind of sub-brand that helps Volkswagen to reposition themselves and take on social responsibility for the upcoming generation. RCKT has guided the entire programme launch – from its strategy and positioning, to the execution of its content.