What are the latest trends in technology and user behaviour? With regard to this question, RCKT supported PUMA’s global digital e-commerce strategy.
With our view turned towards the future, we set our sights on changes which were already affecting the market. The resulting trend report identifies current and future developments that are ready to use immediately and in the future. The overall impression of the trends for 2017 and 2018 produced concrete possibilities that PUMA could purposefully transform into strategic measures.