“Digital Top 50”, a collaboration between Google, McKinsey and Rocket Internet, is a leading tech award in Europe. The award is given to highly promising startups and scale-ups in three main categories: B2C, B2B, and Tech for Social Impact. The goal of the awards was to capture the minds of tomorrow’s leaders, and build a strong network for the future. As the agency leading the awards, RCKT was responsible for strategy and communications all the way through until the grand finale of the Slush Conference in Helsinki.
CLIENT: Digital Top 50