Deutsche Bahn has harnessed the potential of members of its wider group, in order to sustainably build digital solutions and combat ever increasing challenges of mobility. As part of this reinvention, the subsidiary group DB Systel and RCKT launched Deutsche Bahn’s first in-house startup “Zero.One.Data”. Under the umbrella “DB Digitization”, we are supporting the venture by helping to shape the necessary team structures and operating processes. Such a change requires strong marketing and branding, which we honed alongside the team. In this way, we contributed our part in positioning Zero. One. Date internally within the corporation, as well as externally in the media.
CLIENT: DB Systel