COUP is an innovative e-scooter sharing service, which marks the first inroads of Robert Bosch GmbH into the consumer market. Through effective media work, RCKT launched the Berlin-based brand as a representation of independence and an urban lifestyle. We developed a targeted and credible brand position in national, as well as international, media. Based on the tagline “Join the COUP!”, we established the venture as a serious player in the competitive sharing market. With precise PR for lifestyle, tech and business media, we garnered a high level of worldwide attention for the venture. Our target media were the largest worldwide news agencies, as well as the German daily press, television and radio. Our strong network of journalists and influencers helped us to make COUP well-recognized as an innovative mobility platform and to establish the team behind the venture as experts in urban mobility.
CLIENT: COUP Mobility