Innovation Culture

For many companies, digitalisation means a radical cultural change. Employees are now able to become the digital initiators of tomorrow. We offer businesses tools, learning formats and expert inputs, through which management, change agents, digital teams and colleagues are empowered and motivated to actively shape and drive digital innovation.


In its over 350-year history, Merck has consistently moved agilely and innovatively. In order to realise these values in the digital era, the Merck Innovation Centre was founded in 2015. RCKT supports Merck and the Innovation Centre in building up and nurturing an innovative business culture. Alongside the internal and external positioning of the centre, continuous knowledge exchange between all stakeholders, including employees, startup founders, industry experts and politicians, is a part of this innovation culture. Regular event formats, like the Innovators’ Club, bring the corporate and startup world to the same table and generating impulses for all parties. The beating heart of this is the Merck Accelerator. The accelerator combines core business, corporate culture and startups. We raised the awareness and appeal of the programme with targeted media and social media campaigns, as well as comprehensive online marketing. In 2016, Merck expanded its Accelerator internationally in order to drive global innovation forward. RCKT guided the internationalisation and the set-up of the programme in Nairobi, Kenya.

SERVICE: Innovation Culture