Influencer & Public Relations

Digital channels are creating new possibilities for brands and businesses to spread their message throughout the world. Digital networks like Snapchat, Instagram and YouTube are producing their own influencers who are competing with the traditional leading outlets. However, the competition for attention has grown equally. Topics come and go quicker than they have ever done before. Because of this, we keep an eye on the media agenda at all times, on all channels. Every day, we discover new opportunities to position our clients’ messages high on the agenda, and analyse which of these can achieve the greatest long-term effect.


RCKT is positioning Adjust, the “hidden champion” of the Berlin startup scene, in national and international media, as well as with relevant influencers. For the launch of the app analytics tool, RCKT developed a communications strategy and has strategically built up its presence in leading media outlets since then. In order to create awareness of and trust for Adjust in the adtech scene, we focus on influencers from marketing, startup and business media in our communications measures. As well as communications on important industry themes, classic corporate communications in industry media like t3n, Gründerszene, Horizont and Adzine, and general interest leading media, such as Süddeutsche Zeitung, Wirtschaftswoche and DER SPIEGEL, are also central areas of activity.

SERVICE: Influencer & Public Relations

CLIENT: Adjust