Customer Journey

Traditional businesses need to position themselves in the context of digitalisation and constantly changing customer expectations through new digital channels and technical possibilities. An outstanding experience with the product or service is one of the highest priorities for businesses. We analyze the customer experience using data and insights and develop possibilities for optimization with the client, in order to forge an even stronger connection between the customer and the product.


What are the latest trends in technology and user behaviour? With regard to this question, RCKT supported PUMA’s global digital e-commerce strategy.

With our view turned towards the future, we set our sights on changes which were already affecting the market. The resulting trend report identifies current and future developments that are ready to use immediately and in the future. The overall impression of the trends for 2017 and 2018 produced concrete possibilities that PUMA could purposefully transform into strategic measures.

SERVICE: Customer Journey