Content is the Alpha and Omega of communication. It tells the brand story and is the direct path to the audience. We love telling exciting stories to a large audience. We always follow the same principle: once the idea is relevant, entertaining and authentic, we start thinking about the possible channels where we can develop the story.


For the fitness food brand Foodspring, RCKT developed a complete 360° campaign under the tagline #MyBodyMyBuddy, consisting of seven TV spots, a comprehensive social media campaign and an original song. The strategic idea was based on the principle of focussing on user needs, rather than product attributes: the high-quality content with an emphasis on positive body image touches a nerve with the target group. Through typical actors and the original Foodspring song, we created a distinctive audio-visual world, which was successfully extended via digital channels. After the resounding success of the TV spot and high demand on YouTube, the campaign song “My Body My Buddy” was released on Spotify.

SERVICE: Creation

CLIENT: Foodspring