Corporate Venturing

The digital economy is turning global economic structures on their heads. Digital business models are the new disruptors in the system of the old economy. Traditional businesses need to confront digital business models and changing customer expectations in order to keep up. We collaborate with our clients on innovative product developments and digital add-on services, and conceptualise and implement incubation and intrapreneurship programmes.

DB Systel

With over 3,000 employees in Frankfurt, DB Systel is the largest technology and IT service provider of the Deutsche Bahn Group. RCKT, together with DB Systel, is launching the first in-house startup of the group, which can develop solutions in the Big Data area quickly, flexibly, and independently of the existing organizational structures. From internal positioning to branding, RCKT supports the ambitious team in setting up a strong brand, and motivates DB Systel to break down the old structures and drive innovation forward.

SERVICE: Corporate Venturing

CLIENT: DB Systel

#DIGITALTRENDS #STARTUPS #DIGITALCHANGE #INNOVATION #WORKSHOPS #DESIGNTHINKING #ENTREPRENEURSHIP #CORPORATEVENTURES #IT
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