Branding

We are convinced that traditional marketing is no longer good enough in the digital age. Today, a brand can only be successful if it actively involves existing and new target groups. In the digital world, users are no longer just an audience, but rather active opinion formers and co-creators of the brand. In collaboration with our clients, we develop marketing strategies and creative concepts that are tailored to the needs of digital users.

DB Systel

With over 3000 employees in Frankfurt, DB Systel is the largest engineering and IT service provider in the Deutsche Bahn Group. In order to communicate new business goals and values developed in the course of advancing digitalisation to employees and partners, RCKT developed, designed and produced an 80-page strong Identity Book. This Identity Book served as the foundation for a new omnichannel internal communications campaign, as well as the development of a new tagline for the company.

SERVICE: Branding

CLIENT: DB Systel

#DIGITALTRENDS #WORKSHOPS #STARTUPS #DIGITALCHANGE #INNOVATION #DESIGNTHINKING #ENTREPRENEURSHIP
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